Privacy Policy

At Fadeni, we respect your privacy and are committed to being transparent about collecting, using, and protecting your information. This Privacy Policy explains our practices when you visit and shop on Fadeni.

I. Data Collection

1. Log files

When you visit Fadeni for informational purposes but don't register with us, create an account, order something, or otherwise deliberately transfer information to us, we collect information from your browser to help us serve our websites to you.

What we collect: IP address, date and time of the request, time zone difference to Greenwich Mean Time (GMT), name of the requested file, access status/HTTP status code, volume of data transferred, the page from which you came to visit us, your operating system and its interface, your browser type, language, and version of the browser software.

The data is technically necessary for us to display our website to you. It is also evaluated to make the website user-friendly and to ensure stability and security.

2. Cookies

We also use "cookies" on our sites. Cookies (also called web cookies, Internet cookies, browser cookies, or simply cookies) are small blocks of data created by a web server while a user is browsing a website and placed on the user's computer or other devices by the user's web browser. Cookies are placed on the device used to access a website, and more than one cookie may be placed on a user's device during a session.

Cookies serve useful and sometimes essential functions on the web. They enable web servers to store stateful information (such as items added to the shopping cart in an online store) on the user's device or to track the user's browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). This helps us to make our website more user-friendly and effective overall. The legal bases for this are your consent and our legitimate interests.

We use session cookies, persistent cookies, and third-party cookies.

A session cookie (also known as an in-memory cookie, transient cookie or non-persistent cookie) exists only in temporary memory while the user navigates a website. Session cookies expire or are deleted when the user closes the web browser. Session cookies are identified by the browser by the absence of an expiration date assigned to them. For example, this lets you store certain information you have entered (such as log-in information, and language settings) in such a way that you do not have to repeat it constantly.

A persistent cookie expires at a specific date or after a specific length of time. For the persistent cookie's lifespan set by its creator, its information will be transmitted to the server every time the user visits the website that it belongs to, or every time the user views a resource belonging to that website from another website (such as an advertisement)

When you visit our website, our partner companies also store third-party cookies on your device. The cookies contain information about how our website is used, e.g. which pages and products were visited. The data is collected in a pseudonymized form by assigning an identification number, which is not combined with any other personal data you may have provided to us.

You can delete cookies in your browser settings at any time or prevent them from being stored, although the latter may result in a restriction of the functionality of our website for you. In the relevant sections of this Privacy Policy, we explain which technologies that are comparable to cookies are used on our website and how you can object to the use of cookies and other technologies with individual third-party providers.

II. Communication With Fadeni

If you contact us via a contact form, letter, email, social media or telephone, we process the data provided by you for the purpose of processing your inquiry and for advertising purposes. We use the software of Zendesk, 989 Market St San Francisco, CA 94103, to coordinate and process emails, which means that Zendesk gains access to the data. We use the management software of Hootsuite Media, Inc, 5 East 8th Avenue, Vancouver, BC, Canada to coordinate and process inquiries via our social media channels Twitter, Facebook, and Instagram. The legal basis for the processing is our legitimate interests. If the aim of establishing contact is to conclude a contract, then an additional legal basis is to perform under a contract.

III. Processing Of Data For Web Analytics

1. Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies (see Section 1.2), which enable an analysis of your use of our website. The information generated by the cookie about usage is usually transferred to a Google server and stored there. However, due to the activation of IP anonymization on our website, where applicable, your IP address will first be shortened by Google. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website and internet use.

The IP address transmitted by your browser in the context of Google Analytics will not be combined with other data held by Google.

You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that if you do this you may not be able to use the full functionality of our website. You can also prevent the data generated by the cookie and relating to your use of the website (including your IP address) from being recorded and processed by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout/.

This website uses Google Analytics with the "_anonymizeIp()" extension. Consequently, IP addresses are further processed in shortened form, so that any personal association with the data subject can be ruled out. As far as the data collected about you relates to you personally, that association is therefore ruled out immediately and the personal data thus erased without delay.

We use Google Analytics to analyze and regularly improve the use of our website. The statistics this yields allow us to improve our website and make it more interesting for you as a user. The legal bases for our use of Google Analytics are your consent and our legitimate interests.

Third-party provider information: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. See also the terms of use (https://www.google.com/analytics/terms/us.html) and privacy overview (https://support.google.com/analytics/answer/6004245 ) for Google Analytics as well as Google's privacy policy: https://policies.google.com/privacy.

2. Hotjar

Our website also uses the web analytics service Hotjar from Hotjar Ltd. This service allows us to track movements on our website (so-called heat maps). These make it possible to see how much time you spend on which pages, how far you scroll, the movement of your mouse and how often you click on certain links and buttons. Your keystroke data, i.e. your entries in input fields, are not recorded. Hotjar uses cookies (see point 2.1 b) to collect this information about your behavior, as well as the following information about your device: IP address of the device (only collected and stored in an abbreviated, anonymized form), screen size, device type (unique device identifiers), browser used, geographic location (country only) and language preferred when viewing the online offer. Hotjar Ltd. stores the information on servers in Ireland for 365 days, after which the data is deleted. Neither Hotjar Ltd. nor we will merge or associate the information with any other data about you, and it will not be used to identify individual users. The data collected by Hotjar Ltd. is only used for our internal evaluation of the user behavior when interacting with our online offer. It is used to improve aspects of user-friendliness of our website. To the extent that you have given us your consent, the legal basis for processing is your consent, and otherwise the legal basis is our legitimate interests.

You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that if you do this you may not be able to use the full functionality of our website. This will place an opt-out cookie which prevents recording when you visit our website in future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser and device, and only prevents the recording of data for this website. How to prevent collection on other websites is explained on the respective site and here: https://www.hotjar.com/privacy/do-not-track/.

Third Party Information: Hotjar Ltd, Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ, Malta. For more information about Hotjar Ltd.'s privacy practices, please see their privacy policy: https://www.hotjar.com/legal/policies/privacy.

IV. Usage-Based Online Advertising

1. Use of Google Ads conversion tracking and Google Ads remarketing

- Google AdWords conversion tracking

We use Google Ads, a service of Google LLC ("Google"), to use ads to draw attention to our offers on external websites. In relation to the data of advertising campaigns, we can identify how successful the individual advertising activities are. In this way, we want to show you advertising that is of interest to you, make our website more attractive to you and achieve a fair calculation of advertising costs.

These ads are deployed by Google via ‘ad servers'. For this purpose, we use ad server cookies, which enable the tracking of certain parameters for measuring success, such as the display of ads or clicks by users. If you arrive at our website via a Google ad, Google Ads will store a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you personally. Analysis values usually stored for this cookie are the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) and opt-out information (marker showing that the user no longer wishes to be targeted).

These cookies allow Google to recognize your internet browser. If a user visits certain pages of a Google Ads customer's website (in this case ours) and the cookie stored on their device has not yet expired, Google and the customer can recognize that the user has clicked on the ad and has been redirected to this site. Each Google Ads customer is assigned a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. We do not collect and process any personal data in the aforementioned advertising activities. Google merely provides us with statistical evaluations. On the basis of these evaluations we can identify which of the advertising activities used are particularly effective. We do not receive any further data from the use of ads; in particular we cannot identify users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further processing of the data collected by Google through the use of this tool and therefore inform you according to what we know: By integrating Google Ads Conversion, Google receives the information that you have retrieved the corresponding part of our website, or that you have clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, it is possible that Google will obtain and store your IP address.

- Google Ads remarketing
Besides Google Ads Conversion, we also use Google's remarketing feature. This is a process we use in an attempt to contact you again. After visiting our website, this feature makes it possible to show you our ads when you continue to use the internet. This is done by means of cookies stored in your browser, which Google uses to record and evaluate your usage behaviour when visiting various websites. This is how Google can determine that you have previously visited our website. According to its own information, Google does not combine the data collected in the context of remarketing with your personal data, which may be processed by Google. Specifically, according to Google, pseudonymization is used during remarketing.

There are various ways in which you can prevent your participation in this tracking procedure:

By setting your browser software accordingly; in particular, disabling cookies from third-party providers means that you will not receive any ads from third-party providers;

By permanent deactivation in your browser Firefox, Internet Explorer or Google Chrome via the link: https://support.google.com/ads/answer/7395996?hl=en. Please note that by doing this you may not be able to properly use the full functionality of our website.

The legal bases for the processing of your data are your consent and our legitimate interests.

Third-party provider information: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For further information about privacy at Google, please refer to: https://policies.google.com/privacy and https://services.google.com/sitestats/en.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at: http://www.networkadvertising.org.

2. Use of Facebook Custom Audiences, Facebook Website Custom Audiences and Facebook Conversion Tracking

- Facebook Custom Audiences
Our website also uses the Website Custom Audiences remarketing function of Facebook, Inc. ("Facebook"). This allows users of the website to see interest-based ads ("Facebook Ads") when visiting the social network Facebook or other websites that also use the process. Our intention here is to show you ads that are of interest to you.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Facebook server. We have no influence on the extent and further processing of the data collected by Facebook through the use of this tool and therefore inform you according to what we know: By integrating Facebook Custom Audiences, Facebook receives the information that you have retrieved the corresponding part of our website, or that you have clicked on one of our ads. If you are registered with a Facebook service, Facebook can associate the visit with your account. Even if you are not registered with Facebook or have not logged in, it is possible that Facebook will obtain and store your IP address and other identifying information.

- Facebook Website Custom Audiences
Our website also uses the Facebook product "Custom Audiences from your website". For this purpose, we have integrated remarketing tags (so-called Facebook Pixel or web beacon) into our website. The Facebook Pixel is a small piece of JavaScript code that provides a range of functionalities for sending application-specific events and user-defined data to Facebook. We use the Facebook Pixel to track how visitors use our site. The Facebook Pixel records and reports to Facebook information about the user's browser session, a hashed version of the Facebook ID, and the URL being viewed. Every Facebook user, therefore, has a device-independent Facebook ID, which enables us to recognize users across multiple devices on the social network Facebook so that we can use Facebook Ads to reach our visitors again for advertising purposes. After 180 days, the user information is deleted until the user returns to our website. No personal information is transmitted to us about individual website visitors, and we can only specifically deploy ads to website custom audiences if the custom audience has reached a critical size. This makes it impossible for us to determine the individual identities of visitors.

- Facebook Conversion Tracking
We also use the Facebook Pixel on our website to measure the reach of ads. This allows us to track users' actions after they have seen or clicked on a Facebook Ad. The Facebook Pixel records and reports to Facebook information about the user's browser session, a hashed version of the Facebook ID, and the URL being viewed. The way it works is comparable to Facebook Website Custom Audiences via the Facebook Pixel, which is already described above. Using the hashed Facebook ID, we can measure the reach and effectiveness of an ad to find out whether you are actually interested in our advertising. This enables us to measure the effectiveness of Facebook Ads for statistical and market research purposes. For us, the data used is not personally identifiable.

The legal bases for the processing of data when using the functions specified above are your consent and our legitimate interests.

Third-party provider information: Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. For more information about data processing by Facebook, please refer to Facebook's privacy policy: https://www.facebook.com/about/privacy.

3. Pinterest Conversion Tracking
Our website uses the Pinterest Tag, which is a conversion tracking technology provided by Pinterest Inc. ("Pinterest").

This allows us to follow the actions you take on our website after you have clicked on one of our advertisements on the social network Pinterest, including e.g. which pages and products you consult, and whether you purchase something from our website and at what value. We use a cookie stored in your browser to record and evaluate your usage behavior. Pinterest transmits no personal information about individual website visitors to us, only an aggregated and anonymous analysis of conversions that originate from Pinterest. Based on this information, it is impossible for us to determine your identity.

We use this information to measure the reach and effectiveness of our ads on Pinterest.

There are various ways for you to disable this tracking. You can adjust your browser settings to prevent the storage of cookies, although this may result in restricting the functionality of our website for you. This will place an opt-out cookie that will prevent the recording of activities on future visits of our website. The opt-out cookie is set via top-level domain, browser and device, and only prevents the recording of data for this website.

The legal basis for the processing is your consent. You can revoke your consent to the processing according to the process described above at any time (without this affecting the lawfulness of the processing up to the point of revocation).

Provider information: Pinterest Inc, 505 BRANNAN STREET, SAN FRANCISCO, California, United States of America. Pinterest privacy policy:

https://policy.pinterest.com/en/ad-data-terms

https://policy.pinterest.com/en/privacy-policy

If you log in to your Pinterest account after visiting our website, or if you are logged in to a Pinterest account when you visit our website, it is then possible that Pinterest will associate the data described above with your Pinterest account and use it for Pinterest's own advertising purposes.

For further information, consult Pinterest's privacy policy: https://policy.pinterest.com/en/privacy-policy.

V. Your Rights Regarding Personal Data Processing

If you have given your consent to the processing of your data, you can revoke this consent with future effect at any time. This does not affect the lawfulness of processing carried out on the basis of the consent before you revoke your consent.

If we base the processing of your personal data on our legitimate interests, you are entitled to object to the processing. This is the case if the processing is not necessary in particular for the performance of a contract with you, which was described by us in each case with the description of the individual functions. When exercising such a right of objection, we ask that you explain the reasons why we should not process your personal data as carried out by us. In the event that your objection is justified, we will examine the situation and either stop or adjust the data processing or point out to you the compelling legitimate reasons on the basis of which we will continue processing.

However, you can of course object to the processing of your personal data for advertising or web analytics purposes at any time without giving reasons.

As described in the relevant sections, we sometimes use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly checked.

The personal data processed by us is generally erased or blocked as soon as the purpose of storage ceases to apply. Data may be stored for a longer period if this has been provided for by laws or other rules to which we as the controller are subject. The data will also be blocked or erased once a storage period prescribed by the aforementioned standards expires unless there is a need for further storage of the data for the conclusion or performance of a contract.

Further processing operations may be required for contests and other promotional campaigns. In such cases, we will inform you in the context of the respective promotional campaign.

VI. With Whom We Share Your Information

We do not share your personal information with others except as indicated below or when we inform you and give you an opportunity to opt out of having your personal information shared. We may share personal information with:

• Authorized service providers. We may share your personal information with our authorized service providers that perform certain services on our behalf. These services may include fulfilling orders, processing credit card payments, delivering packages, providing customer service and marketing assistance, performing business and sales analysis, supporting our websites' functionality, and supporting contests, sweepstakes, surveys and other features offered through our websites. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.
• Business partners. When you make purchases or engage in promotions offered through any of our websites or our services, we may share personal information with the businesses with which we partner to offer you those products, services, promotions, contests and/or sweepstakes. When you elect to engage in a particular merchant's offer or program, you authorize us to provide your email address and other information to that merchant.
• Legal demand. In response to a subpoena or similar investigative demand, a court order, or request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.
• Suspected fraud. When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our websites' terms and conditions or other agreements or policies.
• Corporate transaction. In connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

Any third parties to whom we may disclose personal information may have their own privacy policies which describe how they use and disclose personal information. Those policies will govern use, handling and disclosure of your personal information once we have shared it with those third parties as described in this Privacy Policy. If you want to learn more about their privacy practices, we encourage you to visit the websites of those third parties. These entities or their servers may be located either inside or outside the United States.

We may share aggregated and non-personal information we collect under any of the above circumstances. We may also share it with third parties to develop and deliver targeted advertising on our websites and on websites of third parties. We may combine non-personal information we collect with additional non-personal information collected from other sources. We also may share aggregated information with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to our websites and the most popular features or services accessed. This information does not contain any personal information and may be used to develop website content and services that we hope you and other users will find of interest and to target content and advertising.

VII. Data Security

We use reasonable measures to secure our website and any private information you submit to us against loss, tampering, unauthorized access, and other malicious acts. For example, we use SSL connections when possible to protect your data while it is in transit (for example login data and customer orders). However, no data transmission over the Internet is completely secure, so we cannot completely guarantee the security of any data. You use our services at your own risk, and are responsible for taking reasonable measures to secure your password, information, and account

VIII. Children's Online Privacy Protection

Fadeni is not intended or directed at individuals under the age of 13. We do not knowingly collect or keep any information of children under the age of 13. If we discover it, we will delete it as soon as possible.

To reflect changes in the law and business practices, we may update our Privacy Policy from time to time. We encourage you to periodically review this policy to stay informed about our security measures. If you have any questions, please contact us via email at support@fadeni.com.